Why Smartplay for iGaming
Our iGaming solutions are the wheels, plinko, drums, and custom games that make a live broadcast worry free. Engineered for 24/7 tempo, integrated with your software and supported by our global service team.
Four reasons our equipment outlasts the studio refresh cycle.
Built for 24/7 Operation
iGaming studios run continuously. Our machines are built for high-frequency cycles — with parts machined and engineered for high-frequency use.
A decade servicing studios
A decade of working with and servicing clients worldwide. Innovating equipment to keep up with the demands of iGaming studios.
In-house from concept
Wood, metal, plastics, electronics, software, fabrication, certification — all from one shop in New Jersey. No subcontracting chain.
Service that travels
12+ in-house techs based in the US, Europe, Asia and Africa. Monthly maintenance flights.
What we've built for live studios.
Gems · Philippines Studio
A live-studio installation in the Philippines built around Smartplay custom equipment — designed for continuous-play environments and 24/7 broadcast.
Auto Drop
Our latest Plinko-style board, engineered to run quietly and consistently 24/7. The transparent game surface fits a 65" monitor, balls drop into 14 customizable pockets, and your software triggers the graphics and randomizes every drop. Auto Drop’s size and number of pockets can be customized to meet your requirements.
Studio Prize Wheel
The 2-metre broadcast wheel with LED perimeter and Segment ID API — every spin pipes the landing segment straight into your software system.
Big Spin · Casino Clip
The Big Spin wheel staged for a casino floor — single back-lit face, custom segment artwork, programmable lighting effects, drama on demand.
Custom Game Builds
Whether you’re brainstorming concepts or refining details like transport, lighting, or maintenance, Smartplay is your partner in innovation. Contact us to schedule a consultation and turn your ideas into reality.
Field Service · Alejandro
An in-house technician on the studio floor — quarterly maintenance, emergency response, calibration, and re-spec. The reason a Smartplay studio doesn't go dark.
Fully automated and powered by your software.
Every one of our iGaming solutions is engineered to drop into your existing stack. We don't ship a closed system — we ship hardware that talks to whatever platform you're already running.
Segment ID API
Landing segment pushed in real time to your graphics overlay — sub-100ms latency, no manual entry.
RFID auto-capture
For ball-based games, every ball broadcasts its number — your platform logs results without operator action.
Global service team
In-house technicians across the US, Europe, Asia and Africa — preventive maintenance, rapid response, and on-site support wherever your studio is.
Studio-friendly form
Adjustable heights, reduced footprints, hush-spec motors — engineered around studio ceilings and microphones.
Certified randomness
If your project requires it, GLI certification is available. We can manage the entire process on your behalf.
Open integration
No proprietary lock-in. We integrate with your existing platform, your existing graphics stack, your existing workflow.
Send us a brief. We'll engineer it.
iGaming studios win on differentiation. If your competitive edge is a game format nobody else has, the question is whether someone can build it. Our six in-house disciplines mean that someone is us.
See custom fabricationStudio launching? Studio refresh? Let's talk.
Tell us your studio dimensions, your game roster, your platform stack, and your launch timeline. We'll come back with a build plan.