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Cookie Policy

Last updated: May 20, 2025

This Cookie Policy explains how Smartplay International Inc. uses cookies and similar tracking technologies on our website at smartplay.com. It should be read alongside our Privacy Policy and Terms of Use.

01

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide website owners with information about how visitors use their site.

Cookies are not harmful — they cannot access other files on your device, run programs, or deliver viruses. They are set either by the website you are visiting (first-party cookies) or by third-party services embedded in that site (third-party cookies).

Cookies can be session cookies (deleted when you close your browser) or persistent cookies (stored on your device for a defined period or until you delete them).


02

Types of Cookies We Use

We categorize the cookies we use into four types:

Essential Cookies

Always active

These cookies are strictly necessary for the website to function and cannot be disabled. They enable core features such as page navigation, access to secure areas, and session management.

  • Authentication and login sessions
  • Security tokens and CSRF protection
  • Shopping cart and checkout state
  • Cookie consent preference storage

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information in an anonymized, aggregated form. The data helps us improve site performance and user experience.

  • Google Analytics (_ga, _gid, _gat)
  • Page view and session duration tracking
  • Traffic source and referrer reporting
  • User journey and bounce rate analysis

Marketing Cookies

These cookies track your browsing habits so that we and our advertising partners can show you relevant advertisements and content. They may be set by third-party platforms.

  • Google Ads conversion tracking
  • LinkedIn Insight Tag
  • Facebook Pixel
  • Remarketing audience lists

Functional Cookies

These cookies allow the website to remember choices you make (such as language or region preferences) and provide enhanced, more personalized features.

  • Language and region preferences
  • Remembered form fields
  • Video player settings
  • Chat widget state

03

Third-Party Cookies

Some cookies on our site are set by trusted third-party services. We do not control these cookies directly — please review the respective privacy policies for details on how each partner uses data.

Google Analytics

Website analytics and traffic reporting

View Privacy Policy ↗

Google Ads

Conversion tracking and remarketing

View Privacy Policy ↗

GoHighLevel

CRM and marketing automation

View Privacy Policy ↗

Zapier

Workflow automation between platforms

View Privacy Policy ↗

04

Managing & Disabling Cookies

You have several options for controlling cookies:

  • Our consent banner: Use the "Manage" option in our cookie consent banner to enable or disable analytics and marketing cookies. Your preferences are saved in your browser.
  • Browser settings: Most browsers allow you to refuse cookies or delete cookies already stored. Visit your browser's help documentation for instructions: Chrome, Firefox, Safari, Edge.
  • Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on (available at tools.google.com/dlpage/gaoptout) to prevent your data from being collected by Google Analytics.
  • Do Not Track: Some browsers support a "Do Not Track" signal. While we respect this signal where technically possible, not all third-party services honor it.

Please note that disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for basic site operation.



06

Changes to This Policy

We may update this Cookie Policy from time to time as our use of cookies evolves or when required by law. The "Last updated" date at the top of this page reflects when the policy was most recently revised.

We encourage you to review this policy periodically. For significant changes, we may display a new cookie consent banner so that you can review and update your preferences.


07

Contact Us

If you have questions about our use of cookies or this policy, please contact us:

Smartplay International Inc.

AddressEdgewater Park, New Jersey, USA