Lottery solutions —
for the verticals where trust matters most.
Smartplay builds the physical and digital lottery solutions that produce auditable random results — for governments, iGaming studios, casinos, corporate events, and license-allocation agencies. Five verticals. One shop. The same standard.
We engineer the moments where the draw decides who wins.
A jackpot ball pulled on national TV. A cannabis-dispensary license assigned to one applicant out of 800. A casino loyalty winner picked at midnight on a Tuesday. A trade-show grand prize drawn from a drum of business cards. Five different scenes — same engineering problem.
Auditable randomness, theatrical mechanics, equipment that survives the rehearsal and every spin after — that's the brief our lottery solutions answer. We've been building them since 1993.
Pick the room. The standards travel with us.
Different rooms. Same engineering. Same standards. Same service team.
Every vertical, in-house
The same hands that build state-lottery equipment build your charity drum. Standards, materials, and service models carry across.
In-house, end to end
Wood, metal, plastics, electronics, software, fabrication, certification — six disciplines under one roof in New Jersey. No subcontracting chain.
Auditable by default
Whether the audience is a regulator, an insurance company, an accountant, or an applicant in a permit lottery — every draw produces a record.
Service across 128 countries
12+ in-house technicians dispatchable anywhere. Quarterly maintenance, emergency response, spare-parts stock shipped from NJ.
Not sure which vertical fits?
Tell us what you're trying to achieve — a draw, a giveaway, a license allocation, a studio launch — and we'll point you to the right page, or schedule a call directly.
Memberships
WLA · APLA · NASPL
Certification
ISO 9001:2015 · GLI-tested
Headquarters
New Jersey, USA · Est. 1993
Service
24/7 · 128 countries