Smartplay International Inc. is committed to protecting the personal information of everyone who interacts with our website and services. This Privacy Policy explains what data we collect, why we collect it, how we use and share it, and the rights you have over it. Our processing is governed by principles of lawfulness, fairness, transparency, and data minimization — we only gather the minimum amount of personal data required to deliver our services.
Introduction
This Privacy Policy applies to all personal data processed by Smartplay International Inc. ("Smartplay," "we," "us," or "our") through our website at smartplay.com, our e-commerce platform, and any other digital properties we operate that link to this policy.
By using our website or submitting information to us, you consent to the collection and use of your personal data as described in this policy. If you do not agree with any part of this policy, please do not access or use our services.
This policy should be read together with our Website Terms of Use, which govern your general use of the site.
Data We Collect
We collect personal data in three primary ways:
Information you provide directly
- Name, email address, phone number, and company name when contacting us or requesting a quote.
- Billing and shipping address for e-commerce purchases.
- Account credentials (username and password) for registered users.
- Any content you include in messages, forms, or correspondence with us.
Information collected automatically
- IP address, browser type, operating system, and device identifiers.
- Pages visited, time spent on each page, and referring URLs.
- Session data, cookies, and similar tracking technologies.
- Geographic location inferred from your IP address.
Publicly available information
- Information available in public directories, professional profiles, or press releases relevant to business inquiries.
How We Use Your Data
We process personal data only for the following lawful purposes:
- To respond to inquiries, process quote requests, and fulfill product orders.
- To create and manage your account on our website.
- To deliver and improve our website experience and customer service.
- To send transactional communications such as order confirmations, shipping notifications, and support responses.
- To send marketing or promotional communications where you have provided explicit consent — you may withdraw consent at any time.
- To comply with applicable legal and regulatory obligations.
- To prevent fraud, protect our systems, and enforce our Terms of Use.
- To analyze website usage in aggregate form to improve our products and services.
Your Rights
Depending on your location, you may have the following rights regarding your personal data. To exercise any of these rights, contact us at info@smartplay.com. We will respond within the timeframe required by applicable law.
Right of Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your personal data in certain circumstances.
Right to Restriction
Request that we limit how we process your data.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent
Withdraw consent at any time where processing is consent-based.
Right to Complain
Lodge a complaint with the relevant data protection authority.
Security
Smartplay implements appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. These measures include:
- HTTPS encryption for all data transmitted between your browser and our servers.
- Anonymization and pseudonymization of data where appropriate.
- System access controls and authentication protocols.
- Regular monitoring and security reviews of our systems.
While we take security seriously, no transmission over the internet is completely secure. We cannot guarantee the security of information you transmit to us. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you as required by applicable law.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The specific retention period for your data depends on the type of data and the purpose for which it is processed.
When personal data is no longer needed, we securely delete or anonymize it. You may request deletion of your personal data at any time by contacting us, subject to our legal obligations to retain certain records.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make changes, we will revise the "Last updated" date at the top of this page.
For material changes, we may notify registered users by email or by displaying a prominent notice on our website. We encourage you to review this policy periodically. Your continued use of the website after any changes constitutes your acceptance of the revised policy.
Contact Information
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your personal information, please contact our privacy team:
Smartplay International Inc.