Every lottery player knows the thrill of the draw. As the machines spin, eyes glue to the screen, desperately waiting for that close-up shot of the winning ball.
For lotteries, delivering that perfect, crystal-clear close-up is a top priority. Traditionally, this meant mounting bulky cameras and monitors directly onto the drawing machines. But as any studio producer will tell you, achieving consistent lighting on a small, fast-moving, reflective ball is an absolute nightmare. Glare, shadows, and motion blur frequently get in the way of the perfect shot.
Enter SmartDisplay—a sophisticated, camera-free alternative that is changing the game for broadcast and digital lottery draws.
The Camera-Free Close-Up: How It Works
SmartDisplay completely eliminates the need for clunky, camera-mounted hardware by shifting from optical capturing to smart automation.
Instead of trying to film the ball in real-time under volatile studio lighting, the system utilizes integrated RFID sensors embedded right within the machine. The moment a winning ball is drawn:
Instant Identification: The RFID sensor immediately identifies the exact value of the ball.
Seamless Triggering: The onboard video server instantly triggers a flawless, high-definition, pre-rendered video of that specific ball directly to the screen.
The result? The audience gets a crisp, studio-grade close-up every single time, with zero glare and maximum legibility.
Elevating the Entire Studio Environment
SmartDisplay's capabilities don't stop at the screen edge. Because the system knows the draw results instantly, it can act as the digital brain of your entire production, opening up massive opportunities for sensory branding.
Immersive Environmental Effects: Major global clients, such as Betfred in the UK, use SmartDisplay to synchronize the draw with the physical studio. Winning balls can automatically trigger shifts in studio lighting, sound effects, or stage graphics to build suspense and celebration.
Pre and Post-Draw Animations: Keep audiences engaged before the first ball drops and after the final number is called with dynamic, automated graphics packages.
A Self-Contained Broadcast Studio: Because SmartDisplay features a powerful onboard video server, lotteries now have the capability to stream a complete, fully-produced draw show directly from the machine itself—minimizing production overhead while maximizing entertainment value.
The Bottom Line: By replacing temperamental cameras with reliable RFID technology, SmartDisplay doesn't just solve a lighting problem—it transforms traditional lottery machines into immersive, automated entertainment hubs.
