Lottery solutions —
for the verticals where trust matters most.
Smartplay builds the physical and digital lottery solutions that produce auditable random results — for governments, iGaming studios, casinos, corporate events, and license-allocation agencies. Five verticals. One shop. The same standard.
We engineer the moments where the draw decides who wins.
A jackpot ball pulled on national TV. A cannabis-dispensary license assigned to one applicant out of 800. A casino loyalty winner picked at midnight on a Tuesday. A trade-show grand prize drawn from a drum of business cards. Five different scenes — same engineering problem.
Auditable randomness, theatrical mechanics, equipment that survives the rehearsal and every spin after — that's the brief our lottery solutions answer. We've been building them since 1993.
Different rooms. Same engineering. Same standards. Same service team.
Every vertical, in-house
The same hands that build state-lottery equipment build your charity drum. Standards, materials, and service models carry across.
In-house, end to end
Wood, metal, plastics, electronics, software, fabrication, certification — six disciplines under one roof in New Jersey. No subcontracting chain.
Auditable by default
Whether the audience is a regulator, an insurance company, an accountant, or an applicant in a permit lottery — every draw produces a record.
Service across 128 countries
12+ in-house technicians dispatchable anywhere. Quarterly maintenance, emergency response, spare-parts stock shipped from NJ.
Not sure which vertical fits?
Tell us what you're trying to achieve — a draw, a giveaway, a license allocation, a studio launch — and we'll point you to the right page, or schedule a call directly.
Memberships
WLA · APLA · NASPL
Certification
ISO 9001:2015 · GLI-tested
Headquarters
New Jersey, USA · Est. 1993
Service
24/7 · 128 countries