The WLA/EL Marketing Seminar 2027 brings together lottery leaders, marketing professionals, and industry innovators from around the world to explore the future of lottery marketing and customer engagement.
Hosted by the European Lotteries and the World Lottery Association, the 2027 seminar is built around the theme “Winning Together: The Power of Partnerships.” The program explores how lotteries can use strategic partnerships with agencies, influencers, technology providers, ambassadors, sports organisations, cultural institutions, and other stakeholders to reach new audiences, strengthen customer relationships, encourage innovation, and build trust through responsible marketing.
Key topics include marketing in a changing world, customer centricity and loyalty, community building, trust and purpose, partnerships that drive growth, AI-powered engagement, and future trends shaping the lottery sector toward 2030. The program will include expert perspectives, lottery case studies, interactive discussions, and networking opportunities with lottery professionals from around the world.
Event Schedule:
Wednesday, January 20: The seminar begins with a welcome reception in the evening.
Thursday, January 21: Main seminar program covering lottery marketing, customer engagement, partnerships, communities, AI-powered engagement, and related industry topics.
Friday, January 22: Final seminar sessions continue, with the event ending at approximately 1:00 PM with lunch.
The WLA/EL Marketing Seminar 2027 takes place at Sofitel Barcelona Skipper in Barcelona, Spain, and partially coincides with ICE Barcelona, providing an opportunity to connect with the wider gaming ecosystem.
